Hello —
I’m Nichole!

product design | branding | illustration

I am a strategic, brand-focused product designer and creative consultant, with more than a decade of experience in the design industry. I operate as both an individual creative and under a design agency named Second Sister Studio. I specialize in creating websites, mobile and web apps, brand packages, and illustrations for a wide variety of clients and projects. Some of these include e-commerce brands, SaaS, B2B and B2C startups, as well as several mental and physical health services focused clientele. I’m proficient in Figma, Adobe Creative Suite applications such as Illustrator, Photoshop, InDesign, After Effects and XD, as well as web design platforms such as Shopify, Squarespace, Framer and Webflow.

My Services

  • With a focus on both functionality and visual design, I translate client goals, needs, and identities into tangible, user-centric products. My process includes discovery, ideation, sketching, prototyping, and design refinement, ensuring seamless user experiences and visually compelling designs. By combining user insights with brand centered design, I create products that solve problems and resonate with your audience, ultimately delivering customer value and enhancing your brand's long term reputation.

  • When it comes to UX design, I blend creativity and strategy to create user-centered websites and apps that are intuitive, visually appealing, and most importantly, accessible. My services encompass user research, interviewing, testing, user flow generation, persona creation, wireframing, prototyping, and seamless design to development integration. With a keen focus on enhancing usability and visual appeal, I transform complex ideas, large data requirements, and client needs into user-friendly interfaces, ensuring your audience experiences a memorable (and joy-to-use) interaction with your digital products beginning to end!

  • Through a blend of creativity and strategic thinking, I craft logos, visuals, and holistic identities that encapsulate your brand's essence. My services include brand strategy development, logo design, visual identity creation, illustration and usable brand guidelines. By translating your values into captivating visuals, I help you stand out in a crowded market, fostering recognition and building a strong emotional connection with your target audience.

  • I offer illustration services that bring (your and my) imagination to life! Through a blend of digital and hand drawn illustration styles, both static and animated, I transform concepts into captivating visuals. My expertise includes digital and traditional illustration, character design, icon design, and visual storytelling. By adding a unique and artistic touch, I enhance your projects with visuals that convey emotion, core messages, and your brand’s values. With an eye for detail and a passion for creative storytelling, I craft illustrations that leave a lasting impact and breathe life into your projects!

Dia&Co

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STORY at Macy's

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Holiday Workroom

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One Kings Lane

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Color Wow

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Swift Studios

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Leap Marketing

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Mac's List

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Dia&Co • STORY at Macy's • Holiday Workroom • One Kings Lane • Color Wow • Swift Studios • Leap Marketing • Mac's List •

Previous Clients

  • "Nichole has a true talent for taking a small, ineloquent nugget of an idea and turning it into a strategic, fully realized, and beautiful end product. Working with her on my brand's vision and logo was wonderful. From our initial meeting to delivery, she asked the right questions, showcased her immense knowledge, and took my unstructured feedback and turned it into exactly what I wanted. Above all that, she's just generally a delight and somehow manages to make the hard things fun! She's my go-to for all things visual and I know that any complex problem that I bring to her will no doubt get solved. I look forward to working with her again! "

    Sarah Klenakis | Founder, Little Lion Studio

  • "Nichole is a talented creative professional with an exceptional eye. She approaches projects thoughtfully, strategically and with great zeal — all of which give her the natural ability to galvanize any team around her creative vision. "

    Lydia Gilbert | Co-Founder, Dia&Co

  • "What sets Nichole apart is her seamless design process, which showcases her remarkable creativity and thoughtfulness. She has a keen eye for detail, with an impressive ability to produce visually striking designs that resonate with our target audience. But what truly stands out about Nichole is her approachable and communicative nature. She has an innate ability to listen to our clients' feedback, incorporate it into her designs, and iterate until everyone is fully satisfied with the result. Even under tight deadlines, Nichole remains calm and focused, always producing outstanding work that exceeds our expectations."

    Erik Hornyak | Founder, Cadensoft Technology

  • “I've worked with Nichole across multiple projects - from installation and ad work to e-commerce and email marketing. She is an exceptionally talented designer who takes feedback well and is able to seamlessly collaborate across teams to execute a vision beautifully. I cannot recommend her enough.”

    Sam Mellone | Founder, CoCo Marketing

  • “Nichole is a tenacious and deeply-skilled designer. She listened to my team's design needs and took them to heart, turning around a wide assortment of deliverables on brand and on time. Whatever we needed, Nichole was able to provide—all we had to do was ask.”

    Mark Kersteen | B2B Marketing Manager, Leap Services, Inc.

  • "In working closely with Nichole at Dia, she has proven herself to be a pillar of success with any project she works on. She’s highly skilled in all Adobe programs and serves as a true leader and mentor to her colleagues and teammates. Her contributions are immeasurable and she’s truly an invaluable asset and resource. Nichole is someone who deeply cares about the output of her work and the customer at hand, and as such, will invest in the extra effort and time needed to ensure projects are delivered on brief and exceed stakeholder expectations.”

    Samantha Holloway | Project Manager, Dia&Co

Cadensoft
Seattle Children's Hospital
Cloverleaf.Ai
Bebonia
Powell's Books