Marissa Bosso Brand Design
Hailing from Fox & Jane Salon in Brooklyn, NY, Marissa Bosso’s brand design was focused around not only her hair styling business, but also her personality as a hair alchemist, making magic with every cut and color! For her branding, we crafted a full logo suite, business cards, stickers, a tote bag, and a watermark for her social media platforms. Inspired by her witchy aesthetic, we highlighted her personal style in the customized logo typography, color palette, iconography and overall tone.
Project Details
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Brand Designer, Client Review and Presentation
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As a hair stylist, Marissa Bosso’s branding needed to allude to not just her skillsets as a stylist, but also who she is as a person!
The main goal when crafting her brand identity was to highlight her personal aesthetic that her client’s would be greeted with at the door. Her gothic personal style and affinity for bold hair styling inspired us to lean into her “hair alchemist” persona, drawing on witchy verbiage, gothic type styling, and a little extra magic in her iconography.
We kept her brand collateral simple, focusing on client takeaways and networking collateral, such as business cards, stickers, IG graphics and a tote bag, primarily a range of logos that fit perfectly reflect her personal identity.
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Adobe Creative Suite (Illustrator, Photoshop), Google Suite
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